The luxury travel experts

Tailor-made trips, award winning service. Est. 2005.

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Every journey starts with a feeling

The world is vast, full of wonders. But information engulfs us. See this, do that, don’t miss this. It seems the more choice there is, the more overwhelmed we feel. What’s more, you’re never asked how you want to feel.

That’s not us. Black Tomato is a tailor-made luxury travel company that designs fully personalised itineraries – not templates, not off-the-shelf tours. Whether you’re a couple seeking adventure, a multi-generational family exploring together, or a solo traveller chasing something extraordinary, we craft every detail around you.

For over 20 years, we’ve been recognised as one of the world’s leading luxury travel planners – featured in Modern Luxury’s ‘Best of Luxury Travel’ Awards – and trusted to deliver tailor-made journeys across 100 destinations.

So let’s begin. Let’s do something remarkable.

Hands down it was the most amazing experience our family has ever done
Brett, Middle East
We have explored some incredible places and had unique adventures that could have only been made possible with Black Tomato’s guidance
Ike and Alexa, Italy
Wonderful, wonderful, wonderful. Black Tomato is top notch – you will not be disappointed
Wendy, Morocco
Black Tomato delivered a once in a lifetime experience that my family and I will forever cherish
Adrienne, Italy
Black Tomato will change the way you travel
Micah, Egypt
Glamping, hiking, icebergs, gourmet food. Not sure how my trip could have been any better
Jimmy, Greenland
A dream come true – from small riads to a mountain fortress and a desert oasis. Black Tomato delivered
Kim, Morocco
Highly recommend Black Tomato’s help in planning an adventurous family-friendly holiday
Susan, Sweden
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Remarkable experiences to inspire the mind

The Lost Generation — France

12 nights

France

The Lost Generation

Explore trip
The Rhythm of Water — Brazil

8 nights

Brazil

The Rhythm of Water

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Highlights of Italy — Rome, Florence and Venice

9 nights

Italy

Highlights of Italy: A luxury holiday in Rome, Florence & Venice

Explore trip
Athens, Mykonos and Crete — Greece

11 nights

Greece

Athens, Mykonos and Crete: A luxury family discovery in Greece

Explore trip
Maxim
“Black Tomato is an award-winning travel company specializing in tailor-made experiences for those in search of unique travels.”
CNBC
“Many travel companies brag about once-in-a-lifetime experiences but with Black Tomato, it’s not hyperbole”
Inc.
“Black Tomato have built something of a name for themselves as thought leaders in the travel business”
Coveteur
“Luxury travel company, Black Tomato, specialises in the trip you didn’t even realize you had been dreaming of.”
Robb Report
One of our travel experts voted as a Robb Report Travel Master
Travel + Leisure A-List
Travel + Leisure World’s most influential travel specialists 2026
Best of Luxury Travel Awards
Awarded best custom luxury holidays 2025 at the Best of Luxury Travel Awards 2025

What we doand why we do it

Since our founding in 2005, Black Tomato has always been about crafting remarkable, tailor made trips for families, couples and private groups around the world. Tom and James – our co-founders – know this better than anyone. You can meet them in our new video.

Tom Marchant and James Merrett discuss the Black Tomato values
The Pursuit of Feeling

Pursuit of Feeling

Travel has always been about more than just going ‘somewhere else’. For us, travel – breathless and beautiful – is about feeling somewhere else; a kind of emotional high that stays with you for the rest of your life.

The Pursuit of Feeling – our collection of trips, features, and luxury travel experiences – bottles this soulful, sensual desire, taking us back to one of our founding philosophies:

It’s not where you want to go; it’s how you want to feel.

The Pursuit of Feeling

Our guide to luxury travel

The luxury travel experts

We create bespoke luxury holidays for people who want more than just beautiful places.

For some, luxury is hiking in peaceful solitude through a remote corner of the Namib Desert, where silence is the experience. For others, it’s the freedom of sailing the Mediterranean aboard a private yacht, moving between hidden coves at your own pace. It might mean gathering the family in a secluded villa in the Tuscan hills, or beginning married life on an exclusive safari honeymoon in the Serengeti.

Every journey we create is shaped around you. Our luxury travel advisors design tailor-made holidays with care, insight and emotional intelligence – bringing together exceptional places, seamless planning and human expertise to create experiences that feel effortless and meaningful. This is luxury travel with intention. Thoughtfully planned. Impeccably delivered. And designed to stay with you long after you return.

Family hiking in Colorado
Family hiking in Colorado

Why Black Tomato?

Award-winning planners

Award-winning planners

No-obligation quotes

No-obligation quotes

No planning fees

No planning fees

24/7 on the ground support

24/7 on the ground support

Expert private guides

Expert private guides

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Rated Excellent on Trustpilot
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